We created a ‘born in New York’ entrepreneurial energy that underpins the brand where ‘Place meets ethos’. The brand story talks of the essential gathering place for the free-spirited and the change-makers.

The monogram was inspired by the architectural arch details of the building, with it’s design deriving from the Eastlake movement synonymous with clean, functional and simple characteristics. It celebrates a strong sense of place and attitude. A confident single mark that also morphs into a duplicated and overlaid pattern, bringing pace and change for both playful and consistent adaptation across the club and through digital interactions. Purple and gold show prestige and individuality. Founder members receive a ‘celebrity box’ with Baccarat glass, candle and invite. The brand brochure and website embrace the signature codes of the Zero Bond brand.