Never having a physical presence before, this DTC service brand with a loyal, younger and more savvy audience, wanted to create a branded retail experience that fits within Tesco, but that can also scale and create a buzz.

The experience idea of ‘Right at home’ was created, along with a number of principles that underpin the physical retail experience for AO. These principles manifest the values, ethics and personality of the brand and reveals a very AO invitation and home inspired experience.

Signature experiences were created in the form of ‘The Open Kitchen’, ‘Mini Market’ and ‘Home Moments’. In conjunction with the AO brand refresh, we created and developed the retail brand communications and graphics to bring to life the AO ‘Always-On’ personality. This included tone of voice as well as working with brand assets that build on the AO smile and super-graphics to help customers navigate the offer and experience.