Disney+
Christmas 2022
Role:Design Director
Studio:RPM Ltd
Create standout and impact during the festive season.
Our task was to celebrate the plethora of content available on Disney+ during the festive season, through an impactful & disruptive Christmassy installation, all within high footfall locations across the country. We needed to grab the attention of passers by and encourage social sharing along with PR reach and photo stories.
All proving that if people think they know Disney, they should think again.
What better way to celebrate the season and the Disney+ platform than a giant TV set within our very own Disney+ living room. Complete with tv guides and a Disney+ Christmas tree made up of presents, all representing the different IPs and breadth of content on offer.
Rough concept ideation and explorations.