We created a confident and contemporary brand that built on the existing strength and foundations of Donnybrook Fair and made it fit for the future.
A place between the chef’s kitchen and your home kitchen, a new brand essence of ‘For Gourmet Food Lovers’ emerged.

A refined monogram and bespoke logotype was designed working across both physical and digital touchpoints. Two new typefaces that feature strong geometric structures, create a visual connection and form a consistent and cohesive aesthetic for the brand. We kept the recognisable core colours of black and white, and inspired by the products and produce found at DBF, developed a secondary palette to reflect the personality. Chefs uniforms inspired the hand drawn brand patterns, emulating the craft and care, a symbol of excellence throughout the business. Photography is artisanal and honest and celebrates the passion, delight and craft of the DBF produce and its makers.

Experience Strategy. Experience Design. Branding. Identity Design. Brand Guidelines.