Our vision for Warner Bros. and the Wizarding World franchise, was a brand founded on the experience idea of  ‘Believably Incredible’  inviting fans to ask  ‘did that just happen?’

With a fusion of culture, fandom, hospitality, magic and play – the experience was designed to excite, and engage fans and to celebrate all things Wizarding World. 
Home to 15 key destinations for fans to immerse themselves in including the Butterbeer Bar, Atrium of Awe, Wands, ‘Things that must be named’ and VR experiences, each destination was carefully designed to bring the magic of the Wizarding World to life. Technology was designed throughout the experience to amplify the magic and mystery in the store, working in harmony with the physical environment.

A bespoke brand identity and graphic language was created to sit within the recognisable Wizarding World, whilst creating a contemporary and modern aesthetic that worked across all touchpoints and channels.