Designing the brand identity for my football team.
A siren is half bird half woman mythical creature who lures sailors to destruction by the sweetness of her song.

The womxns game has come a long way within the sporting world so we wanted our identity to stay true to that journey and represent a sense of  challenge, whilst playing into the real life gaming on the pitch and how we all come together to compete as a team. We took the concept of retro gamification and created a 16-bit logo style and font. The team colours were born from the darkness of the sea with a neon pop.

For the kit launch we of course set the scene within water! On a tight budget, a 10ft paddling pool was erected within a brewery and became the back drop for the team to become fully immersed in!